In an effort to make your website easier to navigate for the search engines, SEO simultaneously helps to make your
website more navigable for users as well. SEO consists of rearranging the site’s architecture and links to make pages
within the website easier to find and navigate. This not only makes it easier for search engines to crawl your site
and find pages but also makes it easier for users to find information on your website as well.

SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your
products and services online. SEO’s inbound nature helps businesses save money as opposed to outbound strategies
like cold-calling. While cold-calling can still be an effective strategy, the leads generated cost 61% more than
leads generated by an inbound strategy like SEO. And since SEO also targets users who are actively searching for
products and services like yours, the traffic resulting from SEO is more qualified than many other marketing strategies,
resulting in cost-savings for companies.

Here are some reasons to learn SEO:

User-Friendly Websites: SEO will help small business owners create a faster, smoother, and user-friendlier website.
Although most people still hang on to the old definition of SEO, thinking that it is only about optimising for the
search engines, however, today SEO is also about improving user experience too.

Well-structured, clean, and uncluttered websites compels a casual visitor to stay longer, thereby decreasing bounce
rate and increasing page views. Similarly, highly relevant content (sales pages and blog articles) keeps you readers
happy as they are more likely to solves answer their questions, solve their pressing issues and helps them find exactly
what they’re looking for on your site.

On-page SEO, if done properly, makes your users happy, which makes search engines happy too as they love to serve high
quality information to their users.

Bring in MORE Customers: Let’s face it, one of the main reasons for having a website is to stand out from your
competition and increase your customer base. Otherwise, why invest 1,000s of pounds (£) on marketing, right?
Businesses that have a SEO optimised website bring MORE customers and grow as twice as fast than businesses who do
not have one.

SEO is probably the most efficient and affordable marketing strategy that exists today. Moreover, it will only bring
in customers who are actively seeking to find your product or service!

If you’re willing to spend few hours of time, energy, and small amount of money, SEO will help brings “targeted”
traffic to your website, and eventually more customers to your business than any other marketing tactics you’ll
ever use.

Better Conversion Rates: SEO-optimised websites loads faster, are easy to read and surf, and will display properly in
almost all types of devices, including mobile and tablets. Websites that are easy to read and navigate are more
likely to grab and hold attention from your readers or visitors – i.e. they’re more likely to become your loyal customers,
subscribers, and returning visitors.

Build Brand Awareness:
One of the benefits of getting higher rankings on the SERPs is building brand awareness. When your sites appear on
the first page of major search engines such as Google, Yahoo, and Bing, your potential customers are more likely to
trust your brand when they search for a particular term rather than other brands that don’t have a strong web presence.

That is why small businesses that want to build better brand awareness (either locally or expanding nationally) must
invest in SEO and start gaining top rankings for the KEY terms related with their business. We’re not in the 90s anymore;
search engines now play a significant role in making or breaking your brand.

Bypass Competition: Let’s take an example of two businesses that are in the same industry, selling similar products,
at similar prices. One of them has an optimised website while the other has a non-optimised website. Considering
everything is else is equal, which company do you think will attract more customers to their website from local searches?
Which company will likely grow faster and become more successful?

Search engines and SEO are very powerful. If your competitors are doing SEO marketing, simply you must ask yourself why you haven’t invested in such a strategy yet too.

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